Beats by Dr Dre
The Game Before the Game
Beats by Dr Dre: The Game Before the Game
‘Run like it is the last day of your life’
Beats by Dr Dre hijacked the 2014 World Cup with a film only Beats could make. Produced under classic Beats conditions by the core team at R/GA London consisting of Rodrigo Sobral (ECD), Ciaran McCarthy, Edwin Latchford, Souad Setti and Malte Gruhl. My role was account Creative Director from pitch to publication.
Awards
Cannes Lions 2015: Gold Film Lion
Cannes Lions 2015: Silver Film Craft Lion
Cannes Lions 2015: Silver Branded Content Lion
Global 2D Assets
Shot by Carles Carabí. Global Assets directed by R/GA London and produced in R/GA Los Angeles.
