Beats by Dr Dre: The Game Before the Game

‘Run like it is the last day of your life’

Beats by Dr Dre hijacked the 2014 World Cup with a film only Beats could make. Produced under classic Beats conditions by the core team at R/GA London consisting of Rodrigo Sobral (ECD), Ciaran McCarthy, Edwin Latchford, Souad Setti and Malte Gruhl. My role was account Creative Director from pitch to publication.

Awards

Cannes Lions 2015: Gold Film Lion
Cannes Lions 2015: Silver Film Craft Lion
Cannes Lions 2015: Silver Branded Content Lion

Global 2D Assets

Shot by Carles Carabí. Global Assets directed by R/GA London and produced in R/GA Los Angeles.

Iain Robson — Freelance Visual Creative

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